James Pistell

James hails from Rochester, NY. He earned his degree from the State University of New York College at Brockport. Before starting his niche SaaS application he worked at YPC Media as the Director of MarTech solutions. While his work blended knowledge of digital marketing and programming, his non-work interests range widely from world history to JavaScript. In his spare time James moonlights as a Captain in the Army National Guard's 91st Cyber Brigade.

2012-06-08 —

Cyber Network Defense Manager

Commissioned as a 2nd Lieutenant in June 2012 and spent the first 8 years as a Cavalry Scout in the Armor branch. In my last assignment I served as an Assistant S3 Plans Officer in the rank of Captain within a headquarters company located at Syracuse, New York. I Demonstrated keen oversight of operations, including all facets of health and welfare, the facilitation of duties for over 100 soldiers, and the maintenance of more than $25 million dollars in military equipment. I currently have and maintain a Secret level government Security Clearance. Recently in June 2020 I transferred branches from Armor to Cyber and currently work as a CND Manager developing tools for cyber operations.

Highlights

  • Served as PL, Troop XO, HHT XO, HHT AS3, HHC AS3 and Cyber Network Defense Manager
  • Deployed to Ukraine for 11 months in 2017-2018
  • Passed the Cyber Selection and Assessment examinations to transfer branch

2017-01-05 — 2019-07-15

Director of MarTech Solutions

YPC Media is a full service online marketing and sales organization that specializes in helping small to medium sized businesses in establishing or growing their internet presence.

Highlights

  • Created internal tools that assisted marketing agents generate marketing emails
  • Created a marketing funnel template for high end clients and tested the campaign which lead to a 222% increase in leads
  • Optimized landing pages based on A/B testing data
  • Managed PPC accounts in Facebook, Google Ads, Bing AdCenter, Amazon Seller Central & Instagram marketing

2010-01-01 — 2017-01-01

Self-employed

I acted as a self-employed webmaster and managed a portfolio of personal and client web sites as well as their servers. Responsible for maintaining their uptime, security, billing, PPC, SEO, web design & development.

Highlights

  • Developed a popular WordPress automotive blog in 2013 and sold it for 6 figures in 2019
  • Created a custom WordPress CRM system for a client that helped him keep track of his customers accounts and employee activities
  • Built an Instagram scraping tool for a client that finds potential influencer accounts on Instagram for marketing research.

State University of New York College at Brockport 2008-08-01 — 2012-06-01

History
Bachelor of Science

Monroe Community College 2006-08-01 — 2008-06-01

Liberal Arts
Associates of Science

Facebook Buying Certified Professional

Awarded 2017-04-15
by Facebook
Blueprint Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Buying Professional credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

A+

Awarded 2005-05-01
by CompTIA
The A+ certification represents entry-level competency as a computer technician and is a vendor neutral certification that covers various technologies, hardware and operating systems. CompTIA Certifications prior to 2011 are considered good-for-life and do not expire.

Network+

Awarded 2005-05-01
by CompTIA
The Network+ certification represents an entry-level certification is used to measure skill as a network technician. CompTIA Certifications prior to 2011 are considered good-for-life and do not expire.

Front End Web Development

  • Javascript
  • WebPack
  • SASS
  • CSS
  • Material Design
  • SVG
  • Design
  • Leaflet
  • GIS

Back End Web Development

  • Node
  • Express
  • MySQL
  • Docker
  • AWS
  • Digital Ocean

History

  • Rome
  • American Revolution
  • Word War I
  • World War II